7 DAYS A WEEK, 365 DAYS A YEAR,
NOT A PENNY IN OVERTIME.
AVA: Automated Virtual Assistant
Imagine how many more cars you would sell if every lead was really worked until they buy. Imagine how many more cars you would sell if your best salesperson worked 24 hours a day, seven days a week, without ever taking a break, calling in sick, or going to work for another store AND that your best salesperson could work all of your leads. Imagine if no internet lead ever fell through the cracks ever again.
Introducing AVA... AVA is a form of military grade artificial intelligence that engages the customer and carries on a two-way conversation with them over email, sending messages, receiving responses, interpreting the responses, then taking some action based on the customer's reply. What makes AVA revolutionary is the ability to interpret customer replies and take action based on those replies. AVA is not an auto-responder program. AVA will work for your dealership as a virtual Business Development Center or assistant to your sales staff contacting all of your leads, bubbling up the hot leads, scheduling phone appointments for your sales staff, gathering additional information from the customer, and verifying that they have the intent to purchase a vehicle: all of this WITHOUT ANY HUMAN INTERVENTION.
8 Ways AVA Technology Increases ROI for Dealers
1. AVA Engages the customer: 40-56% of all leads respond to AVA.
2. AVA keeps the customer engaged: AVA emails back and forth with the customer, keeping them engaged with your dealership and alerting your sales staff when action is required.
3. Graceful handoff: AVA schedules a phone appointment for the salesperson and gets the best phone number to reach the customer (nearly 50% provide AVA with an additional phone number, which is usually a cell phone). Most importantly: when your sales staff calls the customer, the customer is expecting a call from that person.
4. Relentless pursuit through consistent, scheduled follow-up with every lead: to the customer, AVA is pleasantly persistent; to your dealership AVA is a machine that will work every lead until they 'buy or die'.
5. Re-Engaging 'dead' leads: After the initial contact campaign is completed and a lead becomes idle, AVA will launch a Re-Engage campaign to determine if the customer is still in market. Nearly 60% of leads AVA Re-Engages are still in market and get 'bubbled back up' as hand-raisers for your sales staff.
6. Cross-purpose marketing for service and sales: AVA will launch a campaign for your service department (coupon for an oil change, brakes, inspection, etc.). You can also dump all of your service department contacts into the system and AVA will 'bubble up' service customers who are in the market for a vehicle.
7. Customer loyalty campaigns: AVA technology can be used to send reminders for service or scheduled maintenance according to schedule and other criteria and to send out birthday greetings for any lead or customer whose birthday you have on file.
8. Refunds from your lead providers: AVA provides a report for you to get credit for bad leads (bad email address, customer not in market, already purchased, etc.). 12-17% of leads are bad: AVA will give you a detailed report, including the customer's response if they do not have intent to purchase.